Hello,
I'm currently having a hard time with an AdWords campaign that I am working. I'm working on a project for a non-profit organization to develop an AdWords campaign that will run for three weeks. I've been given a budget of $250, from this budget I have configured a daily/ weekly budget for each campaign. The only problem that I am having is trying to figure out what amount to use for the max CPC. I'm not sure how to calculate this amount. All of the information that I have found on how to calculate the max CPC is geared towards businesses that sells products and this organization does not sell anything but provides services that are funded by the government and donors for free to clients.
So how can I determine the max CPC? Oh, and this organization is not using the Google Adwords Grant.
