Questions
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Removing old URLs that are being used for my on page optimization?
Hey there, Thanks for the question. If you have some old deprecated URLs that On-Page is still trying to check, you can get rid of them by click the Stop Running Weekly button as seen here: http://www.screencast.com/t/r7HO1zkuS You can then either wait for them to automatically be generated for ranking keywords or manually enter them into your On-Page Report Card. I hope that helps. Cheers, Joel.
On-Page / Site Optimization | | JoelDay0 -
Content placement
Hi there, The nearer to the beginning of a page that content appears, the more prominence and perceived importance it has. It's always a fine balancing act between User Experience, Core Messaging and SEO. If in doubt, do what's best for the user experience (pretty images often don't have the desired result) then cater for Search afterwards. You may find a blog post here on SEOmoz from yesterday a worthwhile read, it's very long but worth the time. It's entitled "Just How Smart Are Search Robots?" and highlights towards the end just how important User Experience is and the content that appears above the fold. So yes, it is believed that content placement does matter, both for user experience and for search. I'd suggest ensuring that your core messaging and most important content for each page is above the fold, whilst also ensuring that the user experience is a pleasant and easy one. Hope that helps, Regards Simon
Content & Blogging | | SimonCullum1 -
Old pages
You should maintain the pages if they receive traffic and you still stock the product, otherwise you may as well 301 redirect them to a) their parent product category b) an updated / similar product, folding the link juice of irrelevant pages back in to the site where it is more useful.
On-Page / Site Optimization | | FishAcct0 -
H1 and title tags
A lot of great responses to this from great contributors. Here is another point of view. (Full disclosure: We have sites each way). If you consider a title a title and a heading a heading, the H1 would be different, but still on subject. I know of no empirical data that states a slightly differing H1 is a negative from an SEO perspective but keyword usage in H1 may provide some benefit. If the title is Used Cars Denver, to me, it makes no sense from a writing perspective to make the H1 Used Cars Denver. I think a reader gets that the title brought her here, so you use a variant in the first part (H1) of the content: Used Cars Denver - Under 10,000 miles. You still have your keyword, but you are giving the reader (searcher) more depth in the next paragraph. Obviously, the H2 could be Used Cars Denver - 10001 to 25,000, etc. Even though we do it, I think part of it is driven by tools we use for keyword optimization on page (think SEOmoz Pro Onpage Optimization Grader) as opposed to what might be more readable or potentially more SEO friendly. Yes, I know about keywords in the H1, etc. but I do not think you have to match the title tag. I think it has to make sense from a reading perspective or you are just being redundant. Again, we do both... But, maybe I will revisit this
On-Page / Site Optimization | | RobertFisher0 -
Anchor text landing page
I would agree that it's vital for the anchor text pointing at a particular page to be highly relevant to the landing page content. So it makes sense for the H1 tag of the landing page to be the same or similar to the anchor text pointing at it. I would just show caution if your tactic is to build hundreds of links with exactly the same exact-match anchor text as this would look unnatural to Google and could be risky.
On-Page / Site Optimization | | heatherrobinson0 -
Title tag questions
Agreeing with Egol that if you are ranking well than something must be done right. If I had hierarhical categories maybe I would try to always link back to the upper category with the proper anchor, like if you have dresses -> prom dresses -> black prom dresses link bacj from black prom dresses to prom dresses with this anchor so that google knows that these are really two pages that need to be seperate however only differing in one word. I once had a site where similarity of title tags came into play. It offered pizza for 23 districts and I tried with pizza deliverry 13th distirct than pizza delivery 14th district. Now that was obviously too little difference for google as 3-4 districts were displayed in the first few places of the serps, 10 were still on first page but the others were far left behind. Look at the rankings for the pages with nearly the same title like black prom dresses and white prom dresses and pink prom dresses. If none of them is left far behind than titles are considered to be different.
On-Page / Site Optimization | | sesertin0