Questions
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Panda penalty removal advice
Our site was scraped by a past empoyee who started up a competing buisness with our inside trade secrets, client list and designs. As they launched they immediately tried to put us out of buisness by: A. hired hacks to hook us up with tons of spammy links along with a high mix of porn and virus injections sites. B. hired hacks from the same cesspool and had them submit our images to same bad types of sites that would take the customer somewhere else C. signed up email address to our newseltter so that when we sent out an email it would initiate a chain reaction to zombie computers and launch a DDOS attack on our site and make our own email campaigns stop sales and trash the confidence in the rest of the customers on the mailing list. D. Gave out every know email address in our company to spammers, to the point of making it difficult to get or send emails to customers. E. Submitted our phone number to every robot call and junk call site possible tieing up our phones and filling our voice mail. "Regarding Panda timing- the site took the big hit three years ago." We to had this exact timing happen to us on top of everything else because we were too busy defending ourselves to keep up with the Google changes. Regardless of all the horrifying past events, we have completely rebuilt the business from the inside out and migrated to a BigCommerce website from our custom site, plus added 5 social media platforms. BUT..."having to wait for Google" to reindex and give us another chance is killing us and we are concern that we may never get back in the good graces of this SE titian. All though we have survived the battle, we still may loose the war! Even with continuing efforts to optimize our site to death and with only a fraction of the traffic, orders and income, we have to wonder: A. What else is wrong such as trying to determine if there are duplicate content on sites out their we are unaware of. B. Seriously considering dumping our domain (owned since 2000) and going to a new domain that would have to be reindexed and treated as fresh, hopefully optimzed content per the Google requirements, and take our chances. Input on considerations of A & B would be appreciated as we are pretty worn out after 3 years working at this.
Intermediate & Advanced SEO | | Supporting0 -
Rel=canonical vs noindex/follow - tabs with individual URLs
Well, you are on the right path with thinking on how to reduce the amount of unneeded pages. Here is how I would approach it. Check the query volume levels on those specific queries "Map to XXX" Check the search volume on those pages. See if you can detect a pattern that there is search volume to justify those searches, do they result in significant traffic to those pages. Then try and determine, what is the content on all those separate pages and is it any good? Are they making extra pages to make extra pages? Sure, in theory you could do a page per query, but I would bet if they have a ton of hotel, all the info on those pages is a bunch of boilerplate crap copied from somewhere else. Even if the search volume was there, do they have a good enough page with good content to rank for it? Now that we have hummingbird type algos in Google, it reduces the need to get so specific for matching on queries on a page by page basis. Build a single, awesome, page that is really helpful to users and has original content, that is how you win for the big queries and then fill in for the rest. You can then use the title, description and H1, H2 headings to show the important information. Remember that the rel=canonical will help Google understand what your main page is and what your secondary/duplicate pages are in this specific case, but I am not sure that Google would see it as the consolidated awesome single page. Rel=canonical is more for showing how the parts are just parts of a whole page that is already there, it is more to help clean up duplicate content http://googlewebmastercentral.blogspot.com/2013/04/5-common-mistakes-with-relcanonical.html As I read your post originally, this seemed to be more of the issue. This was why I was encouraging you to take the content in the tab (that did not seem substantial) and put it on the main page and use the canonical or if the content was junk then it did not matter as much. Hope that makes sense.
On-Page / Site Optimization | | CleverPhD0