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Over the last few years, I've spent time working in primarily two different roles in divisions of Hearst Communications, LocalEdge and Metrix4Media. My role as VP of Operations involves keeping ahead of algorithmic and industry changes and translating them to our PPC, SEO, E-Commerce and social media management approach. It also involves working with multiple top tier ad agencies nationwide ensuring that our advertisers are receiving the highest ROI possible for their online advertising campaigns. I like my job and the people I work with are awesome.