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Hi David, Even if users search for a generic, non-geotargeted keyword, in dependence of the type of keyword (potential local businesses or services), user's history, location, intend, etc. Google can end-up geotargeting it and provide users with a blended or maps type of results too. If this is the case you're talking, then what Brian's commented above would be the right way to go: If your business is relevant and has presence nationwide create optimized, relevant landing pages for each of your cities starting with the most important ones, those you look to attract traffic with (featuring specific information about your business or services for them, and if you have physical presence in each one of them, then your address and phone, creating if possible additional presence for each one in Google+ for businesses too). Thanks!