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Wishing you luck, Ben, and totally see how scaling can be difficult, particularly if some of the managers are a bit tech-wary. Little by little, more companies are becoming aware of the need for local expertise that can be translated into marketing outreach. If you can get this business on track with that, you'll be doing them a big favor.

Hi Ben - Chad here from Moz. Kudos to Joy and Nigel for the great tool suggestions. I checked those out myself! You make a good call out that there is no perfect method for tracking rankings given proximity and geographic location - I'd also add personalization as the other big factor. I was recently in the same room with 4-5 members of my client's digital team in Texas. We all ran the same keyword search on laptops and mobiles, and nearly all saw variations in the local results. So, there's that. : ) Moz has put a ton of thought and testing into how to get the most directionally accurate results, but personalization in particular challenges any method. It may go without saying, but I tell my clients to pick one method or tracker (maybe two at the most) then look at the directional changes in rankings vs. the absolute rankings themselves. It takes the pressure off small changes in rankings and allows them to become a useful confirmation that all is well or an alerting system that something has gone/is going in the wrong direction. This is in contrast to metrics like traffic (online and off), GMB insights data, and conversions/sales that tend be better indicators of success in your digital efforts. Best of luck! -Chad

Hey Joy, Yea it definitely is pretty much impossible to get that to populate. We are trying to work through some options with our tracking company since we want to be as consistent as possible. Thanks so much for your help it is much appreciated and I turned to different possibilities thanks to your advice! -Ben

That would be a good outcome! Thanks for starting an interesting discussion.

I know, funny video, right? So glad if it gave you some tips, Ben!