Hi,
Your website is visually appealing, it has a good structure and it's easy to navigate.
Having said that, I would change a few things:
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Product descriptions are not unique, you can find the same text in many other websites. You can expand on the manufacturers description or create your own (unique) product description.
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It seems that you are not taking advantage of social media. I would incorporate Facebook, Google+ and other types of social media sharing buttons in each product page as well as in your homepage.
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Your about us page is empty, you should correct that. I would also add some text to your homepage; talking about your company, the products you offer or why your customers should choose you.
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I don't think you need to link that many times to your homepage, you have at least 4 links to the homepage from the homepage itself. "Shop Categories" doesn't really need to link to the homepage.
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The keywords meta tag may not hurt, but Google doesn't give it any value. I would take it out.
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Not really a problem, but you have tons of js files loading in your header, you could combine and optimize all in 1 file.
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You sitemap lists many pages with priority of 1, and a "daily" change frequency. You might want to correct that.
I just took a short look at your website, and those are just a few things you can do to improve your site. You could also run promotions and post them on daily deals type of websites, run giveaways, etc. in order to attract traffic and links.
-Dave