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Author and publisher of SEO Fast Start, continuously published and updated since 2001. Author of the Sitepoint Search Marketing Kit. White Hat Black Belt. Formerly known as "the keyword guru," "the Neil Young of SEO," and "the minister of the new, new super heavy funk." Wait, that last one was James Brown. But the other ones, yeah. Blame Barry Schwartz for that Neil Young thing. Not that there's anything wrong with rockin' in the free world because there's not.