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Totally agreed, Daniel! I'd also say it's our job to set expectations and be clear about when something is a test vs when something will more than likely work. Consulting is all about setting expectations!

Hi Kady, I did tweet about this and Aleyda and Gianluca were both kind enough to reply. It does seem that at present, it's not as widespread in other languages as in English, but it's also interesting to note that it seems to be less common for Italian queries vs Spanish. The example from Gianluca was "que es una meta description" which on Google.es displays a Direct Answer. In Italian I tried "cos'è una meta description" but no Direct Answer was given, just regular search results. Maybe it's because in Italian for example, there's no equivalent article which explains what a meta description is which meets all of Google's requirements for displaying a Direct Answer... but that does seem unlikely! Daniel

Moosa thank you for linking to me about this stuff!