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Hi Claudio The idea is that if you have multipule sections each completely difference topics then you can use multiple H1's but if the topics fit under a single heading i would use a h1 once for the overriding heading, and then a h2 for each section. Having completely different topics on the one page makes it hard to optimize and rank. Also bing so far dont allow it. http://thatsit.com.au/seo/reports/violation/the-page-contains-multiple-h1-tags What would be good, is if search engines would see each section as a different page if it has its own H1, and that maybe the the future, but at the moment i would try to use only one.