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Hello, It would really depend on what type of local result your targeted keyword is generating.  If it is generating the traditional local result it is important that you full complete your local listing, add lots of images and videos and make sure the content on the places page is relevant.  After this you must build lots of citations. If your targeted keyword is generating a result that is integrated with the organic search results, then do all of the above, but also have a good link build strategy in place. Thanks, Gordon