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The variable C probably calls the product up from the database. It's going to pull the product details (include the name of the product) into several variables, then post those variables into the HTML where necessary. If you can get into the PHP file where the product page HTML is generated, look for the same HTML element the product name is populated into in the source. Hopefully it's as simple as an H1 tag. There you should find the variable that will contain the product name - something like the following: If you find the above, you can simply grab that PHP code (everything inside the H1 tags) and paste it right into your <title>tag. </p> <p>Often it's that simple. </p> <p>But if you're using an eCommerce platform, as Don noted - Oscommerce or similar - you want to be careful about making custom tweaks to the PHP files, as this will create issues when you attempt to upgrade to a later version or otherwise patch your installation. In this case, you really want to find a plug-in or other modification that will be upgrade-friendly. </p></title>