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Hey there, I'd definitely create a special page dedicated to white sandals (but only in case you don't have exactly the same sandals in a different color). Then, boost the page with internal linking through relevant anchor texts, such as "white sandals", "white sandals for women/men", "women's white sandals" etc. Then, write some kind of a viral blog post such as "How white sandals can change your life" including Australia related KW's. This should help you rank higher, for now. Cheers, Martin