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Hi Craig, To me it kinda looks like an 'Exact Match Domain' issue and that over this year's algorithm updates it may have now flagged your domain as of low quality. The fact that your site is very young as well and that this looks like an EMD for your target search query it's likely it is now going against you.  There is low historical data that the search engines can go on so it's likely to be devaluing your site to searchers. Ref. "We have read keywords in the URL might be the issue, even though the page optimizer in MOZ says to do that. We are wondering if this is the issue or there is some other problem we are not aware of." A page's URL yes is used as an indicator of a page's relevancy but this is more about domain name address name rather than a page's URL. This article is somewhat old but still helpful http://www.seroundtable.com/google-emd-update-15776.html Best David