Questions
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Product titles
I would definitely go for a combination of descriptive for users and descriptive for bots, in that you're not losing valuable real estate in your title tags but you're not misleading anyone as to what is on the page. In general, you can create very well-optimised titles for SEO purposes without compromising usability - a title tag that simply reads "The Boston" isn't nearly as user-friendly as a title that says (for instance) "Modern black leather sectional Boston sofa with bookcase" (totally made up example using your title from above). The second is better for SEO and for human users - it's actually remarkably common how those two things are one in the same, given that Google wants to return results that are best for users
On-Page / Site Optimization | | JaneCopland0 -
Furniture company with 1 website or a few different ones?
Hi Tamara, Thanks for the clarification. There are special considerations when a business is a brick-and-mortar concern, but the conclusion is pretty much the same in most cases: the single site approach is simply better most of the time, enabling you to amass a great deal of authority in one place rather than having it spread thin over multiple places. You've asked a smart question!
Intermediate & Advanced SEO | | MiriamEllis0