Questions
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Virtual offices and local seo
Hi Cornelius, Good question! Virtual offices are not permitted by Google's guidelines as they are not deemed to be real physical locations. If you have a client who doesn't have an official office, they will be better served using their home address and listing themselves on those directories that allow the address to be hidden, rather than using a virtual office which is a Local SEO taboo! Phil Rozek has written a couple of good articles over the years on which directories allow one to use their home address while hiding it: http://www.localvisibilitysystem.com/2013/04/22/private-local-citations-where-can-you-list-your-business-but-hide-your-address/ http://www.localvisibilitysystem.com/2012/08/13/can-you-rank-well-in-local-google-without-revealing-your-street-address-anywhere/ Hope this helps, and please let our community know if you have any further questions about this important topic.
Local Listings | | MiriamEllis0 -
Looking for service like one load
Hi Cornelius! It looks like there are some alternatives in this Quora thread: https://www.quora.com/What-are-some-sites-offering-free-video-distribution-services-similar-to-those-formerly-offered-by-TubeMogul/ Does that help at all?
White Hat / Black Hat SEO | | MattRoney0 -
Ratings showing up in results
Hi Cornelius, You'll have to apply schema markup in order to get these to show up. You can read about how to implement this here: https://developers.google.com/search/docs/guides/intro-structured-data How long it takes will vary on how frequently Google crawls your site.
Reviews and Ratings | | LoganRay0 -
Promoting three businesses at the same locaiton
Hi Cornelius! Another great question from you. Here's how to understand this: If these are 3 legally distinct businesses (a lawyer, a bakery and a chiropractor) all at the same physical location, and each is staffing the office during stated business hours and each has its own unique phone number, you should be A-OK. Google is pretty sophisticated at parsing out multiple businesses at the same address these days. But... If you ever suspect that these are NOT 3 legally distinct businesses, hold on. If, for example, a legal firm is trying to pretend that its personal injury services, estate services and criminal law services are 3 distinct businesses, then they are being spammy as all get-out trying to list them as 3 different businesses. It's the Local SEO's job to tell them they shouldn't do this and that they are headed for a listing takedown if Google, competing Local SEOs or the public notices what they have done. Another example of this would be an HVAC company trying to bill itself as two different business: one for heating and one for cooling. Eligibility for local business listings revolves around physical location, not the number of services a company offers. So, one physical location for a single business = a single local business listing. There are some exceptions to the above, like a multi-practitioner office or a multi-department campus. Happily, you'll find that the Guideline For Representing Your Business On Google lay this all out in pretty clear terms, and these are what Local SEOs study and refer to in creating local search marketing strategies that keep clients safe from penalties and takedowns. If you're just getting started marketing local businesses, start with the guidelines. Google has been the dominant player in Local Search for over a decade, and so their definitions of good vs. bad practices have, perforce, become industry definitions in many, many ways. Hope this helps!
Local Listings | | MiriamEllis0 -
Godaddy renewal discount codes
Hi Cornelius, This is a bit off-topic for our form. While it's related to online marketing, we encourage education questions/discussions or helping each other with marketing and technical web questions. If you have any concerns, please email our team at community@moz.com. I will be closing this thread for discussion. Thanks for your understanding,
Web Design | | EricaMcGillivray0 -
Marketing a lakefront property
Hi Cornelius, I don't personally have a lot of experience marketing for real estate, but I'd say that using paid social might be a good idea in your case. Facebook may be especially useful here since you could use carousel ads to showcase different images of the property to people. For your audience, I'd suggest targeting: People within a 50 mile radius (or more?) of the location of the property Ages 30+ Income of $100K+ Homeowners Home value of $500K+ (or however high the value of the property is) Interested in Real Estate and Travel > Lakes There are probably a ton more powerful targeting options you could use to really whittle down your audience on Facebook, and you'd likely know best how to target them when you see them! In the meantime, this Facebook targeting options infographic may be really useful to you! (P.S. Facebook also has ad placements on Instagram and that may be a great place to advertise too!) To directly answer your question about SEO vs. PPC, I can really only address the PPC side since I'm not an SEO. The nice thing about PPC is that you can target high-intent keywords (think someone searching for "lakefront property georgia") and also target by location, time of day, day of week, etc. All those factors can really help you get your ads in front of the right people. It's also pretty instant as you make changes and adjustments! If you're on a bit of a time constraint and have some budget to use, PPC wouldn't be a bad way to go, in my opinion. Hope that all helps! Phu
Online Marketing Tools | | phubui0 -
Promoting a naitonal mobility store
I would do some keyword research and get into some content marketing. Moz's beginner's guide to SEO has plenty of resources to help get you started.
Online Marketing Tools | | JordanLowry0 -
Ad serving networks on wordpress
Hi Cornelius, It really depends on how big your blog/site/whatever is and how many views it's attracting. Usually a good ad serving network to start with is Google Adsense. If you really work with a million plus ad impressions on a monthly basis I would really start considering going for an adserver like OpenX or Google DFP SMB. Then you can serve whatever ads you'd like to. Martijn.
Online Marketing Tools | | Martijn_Scheijbeler0 -
How to deal with duplicate content
To expand on what Lewis is saying, automated content is pretty much the exact opposite of unique and rich content. There is absolutely no way to achieve good content goals through automating this way, even if automation itself were an option. Duplicate content signals to Google that you're either automating it, stealing it, or simply don't have content worth viewing. It has a huge impact on your rankings, but more importantly, it has a huge impact on your visitors/customers. Think of it this way: would you shop on Amazon if every product description and deeper content section was more or less the same?
Educational Resources | | Lumina0 -
Ups store and local listings
Hi Corn! Important question. Definitely do read Google's guidelines https://support.google.com/business/answer/3038177?hl=en which are very clear on this point: Use a precise, accurate address to describe your business location. PO Boxes or mailboxes located at remote locations are not acceptable. Google's guidelines are fundamental reading materials for all Local SEOs and local business owners. Study them, share them with your clients and check back on them periodically for updates, which tend to occur one or more times a year. You might also like to read a similar thread going on here regarding virtual offices: https://moz.com/community/q/virtual-offices-google-search Your client's options are: To wait until they open a physical office before participating in Google's local product Use their home address in creating their listing but then use the options to have it hidden, in which case, Google will only display the city and phone number ... not the street address But, using a mailbox of any kind is definitely not permitted. So glad you've asked!
Reviews and Ratings | | MiriamEllis1 -
Pointing multiple urls to the same site
Hi there If the URLs are relevant and have a spot to go on the new site, and it just so happens to be the same page, that's totally fine. Remember, you want to send and redirect the user to a destination that happens to be relevant to what they clicked on. Have multiple URLs point to the same site or URL is totally fine, so long as it's relevant and speaks to what the user planned on reading or seeing. If you do this, make sure that you update any internal links, backlinks, and sitemap information so that this new page is recognized as the new destination. Hope this helps! Good luck!
Online Marketing Tools | | PatrickDelehanty0 -
Looking for content for site
Hey Corn, Definitely try to avoid the copypasta - it is not going to help your readers anyway. My suggestion for some free great content - contact some subject matter experts and see if they would contribute to your site. There are plenty of bloggers and (I am positive) teachers/professors that would be willing to contribute their knowledge...most likely completely free of charge. Doing some proactive outreach could not only yield great and relevant content - its going to help you build brand recognition, potentially improve your inbound link profile, and help pull in new potential visitors (pulling from the influence of your content sources...people love to share their own published work). Best, Christopher
Online Marketing Tools | | NEdocs0 -
Press releases as a promotional method
PR sites are a bit less used compared to a few years back as I believe Google made some algorithm changes based around PR sites. (correct me if I am wrong on this) so tread carefully with where you choose to place any PR. As for linking on PR articles Google I believe treats any links back to your site as advertising, so although it is good to link to your site for brand awareness, this is all it should be used for. Place a rel="nofollow" on any links back to your site to enable you to use this PR as advertised article. Google thinks it should kind of be a paid for link. Hope this helps.
Online Marketing Tools | | TimHolmes0 -
Question about remarketing
Hi Cornelius, Are you referring to remarketing with regards Google Adwords? If so, this is what it is and where you can read more: Remarketing lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google. https://support.google.com/adwords/answer/2453998?hl=en-GB I would also suggest having a read here: http://www.google.co.uk/ads/innovations/remarketing.html If this isn't what you thought it was, or not what it refers to, please let me know. -Andy
Local Listings | | Andy.Drinkwater0 -
Recommended blogs and sites about local seo
Aw, thanks, EGOL Whoa - looking at those SERPs, I've been a busy bee.
Local Website Optimization | | MiriamEllis1 -
Promoting network marketing sites
Knowing only what I do, I would think that yes, if they're proliferating what are effectively duplicates of their main corporate site, they'd end up with issues surrounding duplicate content. I'd suggest reading up on the effects of duplicate content here: https://moz.com/learn/seo/duplicate-content. That page is pretty focused on duplicate content on a single domain, but it'll still give you an idea. With so much cross-domain duplicate content you'd face similar issues, though I wonder if some spam flags would be raised, too (I'm honestly not sure). Of course, it's possible that all those duplicate domains canonical back to the original, or some other fix. But in general I'd expect there to be trouble.
Online Marketing Tools | | MattRoney0 -
Tools that need to be in seo arsenal
There are alot of lists out there. There is no correct answer to your question as every website has its own unique seo issues. So each website likely needs a different focus and a different tool. That said for ideas: https://moz.com/blog/100-free-seo-tools www.website-tools.net - this just lists them. The fundamentals for us are: Moz, Semrush, Similarweb & Blackdot & the tools pingdom/webpagetest for page speed. Though it depends on each seo adventure you are about to embark on. If starting, I would have moz (plus read each blog daily) and semrush. I have nothing to do with moz but it is the most wide ranging informative seo platform globally - when you add up all its parts. Hope that assists.
Online Marketing Tools | | ClaytonJ1 -
What is web 3.0?
Hey Cornelius, It's a very vast topic but in a nutshell, Web 3.0 or "Semantic Web" means to get the best results on a query that matches with user intent. Check out these posts on Semantic Web that will give you the clearer picture of it: https://moz.com/blog/semantic-seo-questions http://www.seobythesea.com/2014/11/early-days-semantic-web/ Hope this helps! Umar
Online Marketing Tools | | UmarKhan0 -
Any recommendations on web 2.0 backlinks service
As per the previous two points, please do not look into using back link services, in the long run they are simply going to do you more harm than good. So avoid like the plague. Try to focus on generating genuine relationships and create rich content that is tailored to your user base. If you create great engaging content you will inevitably start to gather naturally earned links which is what it is now all about!
Online Marketing Tools | | TimHolmes0