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If you are reviving an old website make sure it is mobile friendly. Then you will need to refresh the content and update page titles and meta descriptions. Also make sure you add new content regularly.

I was also noticing that tag clouds are doing better in SERPS than articles. This is surprising to me because before I was forced to take a leave of absence from the online word 7 years ago, it seemed like an original article with the term in the title would do better than a tag cloud. Even if the tag cloud had links to more articles about the same topic on the site.

Good Answer. I completely abandoned the banner I was thinking of using. It was from one of those directories that will list your site for free if you show their banner on your site. Their code of course had a link to them with some optimized text. I was looking for a way to display the banner without becoming a link farm for them. Then I just decided that I did not want that kind of thing on my site even if it is in a javascript onload event if Google is going to crawl it anyway, so I just decided not to add it. Then I started thinking about user generated links. How could I let people cite a source in a way that the user can click on without exposing my site to hosting spammy links. I originally used an ASP.Net linkbutton with a confirm button extender from the AJAX Control ToolKit that would display the url and ask the user if they wanted to go there. Then they would click the confirm button and be redirected. The problem was that the URL of the page was in the head part of the DOM. I replaced that with a feature using a modal popup that calls a javascript function when the link button is clicked. That function then makes an ajax call to a webservice that gets the link from the database. Then the javascript writes an iframe to a div in the modal's panel. The result should be the user being able to see the source without leaving the site, but a lot of sites appear to be blocking the frame by using stuff like X-Frame-Options, so I'm probably going to use a different solution that uses the modal without the iframe. I am thinking of maybe using something like curl to grab content from the page to write to the modal panel along with a clickable link. All of this of course after the user clicks the linkbutton so none of that will be in the source code when the page loads.