Welcome to the Q&A Forum

Hi Paul, When looking to see if a redirect is the right thing to do, I  would do a little more digging into the old domain first. Check to make sure there there was no penalty or bad links. Did you purchase this with a view to trying to use the old URL to boost your French Polishing page, or were you going to create a new site? I wouldn't be rushing to redirect this without knowing a lot more about the history first of all, otherwise you might be causing yourself problems. -Andy

You are in a highly competitive market and will be battling against sites that have huge marketing budgets so you need to look at much more than what is on your page. You are going to have to look at trust and authority and build those by getting some amazing links. Between content, links and UX, I couldn't say that you need to do more of one than another - each play a vial role in how Google sees your site. I would also pay attention on click through rate (CTR) because if people are hitting a page and then leaving again, this will be harmful. Spend some time looking at your site metrics but also look at where your visitors are coming from. Are they coming from Ireland? UK? Internationally? Is the .ie working against you? There are so many questions that should be looked at, but I hope this gives you a few pointers. -Andy