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Hey Google will rewrite page titles when they believe the rewritten title provides a better or more accurate description of your site. This may be due to what they see as poor page titles or that the revision makes the title closer to users search query so they would be more likely to click through. Some stated reasons for doing this are: Titles are particularly short Titles are shared across large parts of your site Titles appear to be mostly a collection of keywords Here is a quote from Google on why they do this: "If we’ve detected that a particular result has one of the above issues with its title, we may try to generate an improved title from anchors, on-page text, or other sources. However, sometimes even pages with well-formulated, concise, descriptive titles will end up with different titles in our search results to better indicate their relevance to the query. There’s a simple reason for this: the title tag as specified by a webmaster is limited to being static, fixed regardless of the query. Once we know the user’s query, we can often find alternative text from a page that better explains why that result is relevant. Using this alternative text as a title helps the user, and it also can help your site. Users are scanning for their query terms or other signs of relevance in the results, and a title that is tailored for the query can increase the chances that they will click through." In your case they are showing the whole page title but adding the brand onto the end as they are not seeing the "colourpages.com" bit as being the brand. Now, there is no way to directly control this but I can think of a few things to look at straight away. 1. Google use lots of brand signals and ideally all listings of your business should be consistent but, they are not. In fact, there are lots of mentions of your old brand. So, if we search for the old brand, your postcode and remove listings from our own site we find lots and lots of listings: "hull colour pages"  -www.colourpages.com "HU1 3RE" "hull colour pages"  -www.colourpages.com I would claim and tidy these for starters. 2. I would make a small change to your page title as well and change the brand to "Colour Pages" and use a different seperator to show this is not just a "collection of keywords". Something like: Plumbers in Hull - Reviews | Colour Pages Here we have a clearly branded page title that is easier to understand and it includes part of the "Hull Colour Pages" so they may be happier with it. We also clearly differentiate between the keywords and branding with a different separator. 3. External Links Other folks have mentioned external links so certainly run your backlink profile through OSE and see if you can locate sites linking back and get that updated. To sum up here Google is not seeing your "colourpages.com" as being the brand so first up make the change to the URL to use "Colour Pages" and separate this from the main part of the page title with the horizontal separator and then do an audit of all old brand mentions and get them claimed and updated so all brand signals are consistent. To put this into perspective, even your Facebook page uses the old brand so you just need to identify all of these old references and start cleaning them up: https://www.facebook.com/pages/Hull-Colour-Pages/104140679621054 No promises here as Google is a fickle mistress at best but these tips would certainly be where I would start with the title changes done first as that is a quick tweak and then work on the brand mentions and get them all updated so you are consistent on and off site. Hope that helps! Marcus References: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35624 http://www.seroundtable.com/archives/023139.html