Questions
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Will Google perceive these as paid links? Thoughts?
Google doesn't always send out messages for penalties. They're getting better, but they still have a ways to go. If the site is experience large drops in traffic (vs. slow declines) it's almost definitely a penalty of some sort. Steep declines are unlikely to be caused by navigation and architecture unless pages are completely unreachable or something large is altered. If there are large drops, try to line those up with the algorithm change history.
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