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Hi Brendan, You're on the right track with labels. I would definitely use those to flag your most important keywords. What you will have to do then is export your report into Excel, format it as a table with headers, and then sort by label. This will allow you to create a report on just those specific terms. However, I understand the desire to make it pretty for a C-suite executive. I highly recommend building a ranking index (people who read my posts are probably really tired of me recommending these two awesome people to help you do that). Read a tutorial on how to build the ranking index written by AJ Kohn. Make your ranking index beautiful by watching Annie Cushing's presentation from MozCon 2012. I am an Excel moron and I rocked this out of the park thanks to them Hope that helps a little -