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- ChrisBaggott
ChrisBaggott
@ChrisBaggott
Website Description
This is my personal corporate blog for Compendium Blogware, one of about 500 blogs we have in our own business network.
The focus is on using blogging to legitmatly drive demand generation. Blogs are terrific for search acquistion but historically it's been very hard to scale.
In my personal blog I discuss statistics around our learning in this area as well as share Corporate Blogging best practices and cases.
Favorite Thing about SEO
INTENT! Search is the only marketing tool that isn't interruption. The searcher wants you to help them.
My "official" Bio:
Chris Baggott has been a leader in marketing for more than 20 years and was recently named one of the 100 Most Influential Marketers of 2008. Chris has been quoted in such publications as the Wall Street Journal, Forbes, Inc. and ADWEEK.
Chris is a co-founder of ExactTarget and is currently the CoFounder/CEO of Compendium Blogware, a software as a service blogging solution for businesses and organizations. Compendium focuses on organizational blogging and its role in search marketing.
Finally, Chris is author of a book from Wiley: Email Marketing By The Numbers. He is also one of the featured marketers in the new book from Wiley: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus .