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I have over 10 years experience in advertising and digital marketing. I have worked for Google and Adobe (Omniture) and provided consulting services to the larges SEO and PPC agencies in the country.

Thanks to my vast experience in Digital Marketing I have developed new technologies and algorithms to optimise the performance of PPC Campaigns, SEO Rankings and conversion rates.

I was awarded a PhD (Doctorate) by London Business School after 4 years of intense research in the science of Digital Advertising. My research looked at Geo-demographical advertising utilising Digital Marketing and included intense research around Landing Page Optimisation, Advertising Copy and Calls to Action.

I am a management consultant by trade and have experience in contract preparation, negotiation and management of investment contracts, co-operation agreements, construction and IT contracts, variation orders, project control, tendering, preparation of documentation for audits accreditation and certification processes.