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One of effective for you is Multi-Product Ads. his feature was designed to do three things: generate more website visitors, drive better conversion rates, and improve re-marketing results. You can see how to create it at http://blog.litextension.com/how-to-create-multi-product-ads-on-facebook/

Hi Marty, I've seen a few reports like yours recently and was going to share a couple theories.  But then it occurred to me I should check to be sure you are talking about local pack rankings, the pinned results? Because that's what my theories relate to. The ranking fluctuations you are talking about, is that in pure organic or in the local pack results?

Thanks! Wish we had something as catchy as the Triangle out this way, but we don't. It looks like county-related keywords have enough traffic to make it worthwhile to make pages for them. And I hate messy menus, so they'll help in that regard, too.