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Hi Charles, I strongly recommend to follow Miriam Ellis' article. Written for SEO practitioners, she enlights the most common mistakes that prevent the success. Also, I suggest to include your properties (all the variations of your domain) into the Google Search Console, if you did not do already. Bullet points for local SEO business: NAP (name, address, phone) copy and paste for avoid mistakes. Google Search Console Google Analytics Google My Business Google Maps Persistance is the key for SEO success, do not desmay. Good luck! Mª Verónica not-actually-the-best-local-seo-practices