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Charlesfitz, You've done an impressive load of research. Here are a few other items to consider: 464 pages had a connection refused (0) status code. Here are some examples: /collections/nude-mesh-dress/products/so-sexy-see-through-bandage-dress 0 Connection Refused /collections/bandage-dresses/products/navy-blue-cap-sleeve-bandage-dress 0 Connection Refused /collections/mermaid-midi-dress/products/mermaid-bodycon-bandage-strapless-sheath-dress 0 Connection Refused /collections/sexy-birthday-dress/products/celebrity-bandage-pink-v-neck-dress 0 Connection Refused /collections/whats-new/products/rio-rose-gold-two-piece-bandage-dress 0 Connection Refused /collections/whats-new/products/bandage-black-strapless-pencil-dress 0 Connection Refused /products/spaghetti-strap-lace-dress 0 Connection Refused /products/hot-celebrity-black-and-grey-bandage-dress 0 Connection Refused /collections/whats-new/products/two-piece-lace-bandage-dress 0 Connection Refused /sexy-black-dresses/products/black-bandage-spaghetti-strap-midi-dress 0 Connection Refused /collections/one-shoulder-dress/products/one-shoulder-gold-bandage-dress 0 Connection Refused /collections/white-bandage-dresses/products/white-elegant-strap-bandage-dress 0 Connection Refused You have roughly 45% of your HTML pages returning a 430 status code. I have no idea what that is but it might be impeding your indexing. You have 80 temporary redirects in place for HTTP to HTTPS files. That's not likely the explanation, but should be fixed. You have a lot of duplicate title and H1 tags. That might result in the wrong pages getting ranked, and by wrong I mean the pages that aren't ideally optimized for your keyword phrase or targeted for SEO equity accumulation. There are 13 404 (page not found) status codes. You also have some perhaps unintentionally noindexed pages, for example, /blogs/news/top-10-new-york-fashion-bloggers, /collections/gold-bandage-dresses and /collections/white-swimwear. (It might also be intentional as I notice you can't manually navigate to white swimwear on the site.) I found these by scanning the site using Screamingfrog.