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Thanks for the insight! I didn't know they were called site links. I have Yoast SEO for wordpress and it gives me a lot of flexibility in labeling my pages for my site map.
It's frustrating though because he doesn't say much about the site maps. I'm confused on how to adjust the importance of pages. He gives that option. I'm not sure what to do at all....
Very helpful! Thanks for the insight and reference. 
I was looking over my website's search results and have no clue on how to make it appear on the front page of Google with the different sections displaying underneath.
I attached a picture of Amazon's search results and mine. I am the top hit when searching "Living the College Life" since that is my websites name and would like to have different important pages/categories underneath.
We are using wordpress and have Yoast SEO plugin installed where he allows you to rank each page. Not sure if that has anything to do with it.
I am looking in my webmaster tools and under the "Optimization Tab" >> "Content Keywords" and I find my website's list of what I assume words Google notices mentioned frequently. I want to know how I can better manage this and get more relevant key words to show up.
Because the website I am referring to is a college lifestyle magazine we have various topics that range and I could see confuse Google.The top word is college which is great but some of the others seem a little random and could definitely be more relevant.
Any tips on how to improve this?
