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Hi Dan, There are 2 ways to handle pagination in Google's eyes: 1. Use a "view-all" page, whereby all paginated pages (?pg=x) have a canonical to the page that has all the results on it: http://googlewebmastercentral.blogspot.co.uk/2011/09/view-all-in-search-results.html 2. Use rel=next and rel=previous between the paginated pages. There is no one single page that has all the results on it: http://googlewebmastercentral.blogspot.co.uk/2011/09/pagination-with-relnext-and-relprev.html Each has its own merits and the choice usually depends on page performance (for the first option) vs. time to implement (for the 2nd option). If you have lots of categories and products and offer list sorting in the URL and faceted navigation you run the risk of submitting a ton of URLs to Google, so the clean up you're doing sounds like a good approach. Finally, in WMT I presume you have the pg parameter configured as "paginates" for the "effect". Hope that helps George