Welcome to the Q&A Forum

Hi! Yes, Google does seem to want people to use their personal gmail accounts when setting up Google+ pages. I'm not 100% sure of the benefit of this other than just being able to verify it's a real person. I actually have the SEOmoz account set up under my personal gmail account. Luckily, they have now opened it up so you can add more administrators. However, the other administrators of the account are all also using their personal gmail account. I don't think they allow Google Apps or Business accounts to set up Google+ pages (I could be wrong here though). What I would suggest is to create a gmail account for the team/company and make sure it's a personal account. Use that as the original owner, then add additional administrators through their personal accounts. Unfortunately there's no getting around having to use a personal account at some point. When you log in, you have the ability to change the profile you're in from your own, to the company's. I hope this helps! Jen