Questions
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Local Listing Submissions: Best Bang for Your Buck
Hey There Capsquare! Joy's suggestion of Whitespark might be a good one. They're a very fine company. However, if you've got 30 locations, and let's say you want to submit them to 7 basic places (Google, Bing, Acxiom, Localeze, Infogroup, Factual and YP), at $4 a citation, I'm getting an $840 price tag, so that's not really within your client's budget. And, it doesn't include finding and permanently closing duplicate listings (which, with 30 locations, it's a good bet they've got), remedying existing listings with misinformation, and ongoing monitoring (pretty essential for a good-sized enterprise like your client's). And, of course, 4 hours of your time isn't going to cover citation development/management. So, your client is pretty much putting you in a rather difficult position, because their expectations aren't commensurate with the requirements for managing their business online. I've been in your shoes, Capsquare, trying to find the right way to educate owners as to the importance of investing reasonably in location data management. It's a necessary investment, and given how search outperforms so many other mediums as a driver of traffic/transactions, it's a smart investment. A single component of citations - reviews - can truly blow away other forms of traditional marketing investments. In fact, I'd suggest you show this recent GetFiveStars post to the client, to give them a sense of why revising their budget to stretch to citation management could result in greater profits for them: https://www.getfivestars.com/blog/google-as-the-new-home-page/ But, I know ... sometimes clients don't get this, despite statistics. It's always worth a try, though.
Local Listings | | MiriamEllis0