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I've been tasked with helping the IT department of a large company make a case for keeping their regional website and simply re-branding over having their website absorbed into that of their parent company(located elsewhere in the world). If I was the boss at the parent company I would be looking at the historical performance data of the two websites and then looking at the opportunities for the two websites being operated separately or combined given additional investment/restructuring.

Thanks, I'll wait a day or two then talk to them. I'm positive they're missing links. Most are long standing and can still be verified.