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Hi Brad and Martha, You've asked a lot of questions which likely why you haven't got a lot of responses.  It could take a few hours to answer all of those questions and really to answer completely someone would need to have a very close look at your site and your analytics. I have a few thoughts for you though.  The graphic you showed was interesting.  Your drop that starts in March does not coincide with any known algorithm update so it is not due to Penguin or Panda.  You do have a drop that coincides with the Penguin rollout of April 24 but your backlink profile is not really typical of a Penguin hit site.  Sure, you've got your keyword as your top anchor, but according to ahrefs there are only 12 domains linking to you with that phrase.  I would be surprised if you were severely affected by Penguin.  I'm not saying it's impossible, but if it were Penguin it should be something not too hard to recover from. I think there is likely a site issue.  I only had time to spend a few minutes but I found that these two pages on your site contain content duplicating each other: http://www.learnhowtomakequilts.com/ http://www.learnhowtomakequilts.com/index3.html http://www.learnhowtomakequilts.com/index1.html The second contains odd characters and I'm guessing it is not meant to be in the Google index, but it is. It's possible that if you clean up the duplication on your own site you may rank much better.