Questions
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Site-wide links: Nofollow or eliminate altogether?
Hi Brad, my take on this would be to remove the site-wides, leave the link only on homepages and no-follow them. In the past and recently I have seen few instances where a web design firm left its link on the websites built by them. Later, some of those websites were never developed and left as it is with very thin content providing no value to the visitors and the Internet. In cases like these, you will be left with a low quality link pointing to your site. The other case would be what if those websites built by you will never get good content and moreover turn out to other shady businesses, you will have a big problem here too. Just not to take a chance, I would always recommend to no-follow your link on the homepages of websites that you build unless you are very sure about the credibility of the website or its owners. But as far as site-wides are concerned, big NO.NO. Hope that help my friend Best, Devanur Rafi
White Hat / Black Hat SEO | | Devanur-Rafi0 -
ECommerce Sites: Sub domain vs. Unique Domains
Unfortunately, several of the sub domains are _extremely _large sites that require a lot of processing power on the server. Nearly every single one of these sites has it's own dedicated server. Holy smoke! but I will see what we can do about moving some. I run a site that gets a lot of traffic... It is on a dedicated server and when I needed more capacity they have added drives, memory, new processors... You can have multiple boxes running a single site. Have you talked with any hosts who specialize in running really busy sites? I've been pushing to take back the root domain, but have so far hit resistance. I would say... If we are BigCompany.com then why are we sending our traffic to outhouse.BigCompany.com? I used to work at a place that did this (I was not on the web team)... they would move important stuff all of the time, abandon URLs without redirects... it was really rude to the institutions who linked to them. All of these moves were done on whim... Without thinking of how it impacted visitors, partners and the bottom line.
Branding / Brand Awareness | | EGOL0