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@Dan, yes that is my thinking. The page ranks as #2 for "Huntsman Advanced Materials (Araldite), Gurit High Modulus (SP)" and then #1 spot is the home page of the site which also contains the phrase. Basically the page is indexed and exists but since it had no links to it, the PR was the absolute lowest possible. @Michael, it is a best practice to always use lowercase letters in URLs. I notice the page URL you originally shared is all lowercase, but your sitemap capitalizes various URLs such as http://www.cgcomposites.com.au/Composite-Material.html From an SEO standpoint there is an issue on your site where all forms of capitalized URLs are valid on your site and return a 200 (OK) Header response. http://www.cgcomposites.com.au/composite-material.html http://www.cgcomposites.com.au/Composite-Material.html http://www.cgcomposites.com.au/COMposite-Material.html The above 3 URLs all work. They shouldn't. It is another issue which should be fixed. Lastly, adding the HTML Sitemap to your footer is a good step, but ideally you should have a better link to your /composite-material page. You can link from your navigation, your sidebar "Product Range" block, or an anchor link within your text.