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The audience is generally pretty savvy which is why I wanted to see what everyone thought (lots of SEO's and very active bloggers).  It makes sense to me to get their input, continue to refactor the code, and enhance the site even more.  Then, I do really like the idea of working with the most active users to get some testimonials on our support team and the site in general.  Thanks!  That's exactly the type of advice I was looking for.  When I first asked the question I realized it might seem obvious to do an email blast, but we really want to do it right and that usually means taking it slow and being more strategic.  Thanks again!