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So you believe we should identify city and state in the URL. (Possibly city and country for internation) correct? Also, does it matter to SEO if the Title and the URL match? Or should they be different i.e. URL - Widget.Rentals/Orlando-Florida-beautiful-widgets-for-rent-at-a-great-price TITLE - Orlando Florida beautiful widgets for rent at a great price versus **URL - Widget.Rentals/Orlando-Florida-beautiful-widgets-for-rent-at-a-great-price TITLE - Find the best widgets for rent in the Orlando area** The reason I ask is because it is a lot easier to code in the first scenario than the 2nd. But, if #2 is the game winner - we will make it happen.