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I would look to see if the happy medium could be in the way "Calls to Action" are used within the pages of the site. This way by introducing "signals" it indicates to the end user, that they can see the quality, experience the company and also enquire or buy. I imagine what you really want is an advertorial style site with Showcasing projects, products, call to action at the end or sprinkled amoungst the narrative. Hope this is food for thought Bruce

Thanks Kurt, we're throwing the switch tomorrow, so I'll definitely post an update sometime afterwards! Thanks again, --Mark