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Hi There I believe I gave some suggestions for this site a few months ago here: http://moz.com/community/q/ranking-go-down - I think the only improvement from that time is the graphics look better. Other than that, the other issues still remain. The highest priority is the unnatural links pointing to the site with a lot of commercial anchor text. I would start with that list and let us know if you need more help after that. -Dan

Hmmm... usually when we see this, it's some kind of implicit canonicalization, but clearly these sites have nothing at all in common and aren't remotely duplicates of each other. I'm not seeing any issues in the headers, either as a browser or as Googlebot, and the cache is very recent, so the problem isn't some legacy of weeks or months ago - it seems to be still happening. The cached page seems to reflect this one: http://www.sidelinemvp.com/nfl_personalized_jerseys.htm ...and I'm not seeing any bad headers or tags on that side either (?) The NFL site uses a content delivery network, and there's an off-chance something is seriously screwed up on that, but that's speculation at best. Looking at your indexed pages, via the site: operator, I'm seeing multiple indexed URLs that seem to redirect to another NFL site. For example: http://keesen.co.in/poolfelt.html This seems to set off a chain of 301-redirects and goes back to the home-page, but something very weird is happening here. Was your site hacked at some point? If you added the 301s to fix the hack, I'd suggest you actually let these bad URLs die (404 them). You may be mis-attributing some old/bad URLs to your home-page somehow.

I'd agree that it takes hard work. Make sure your site is as good content-wise as it can be and make sure you only use ethical ways to promote it - trying to take short cuts won't pay off in the long run. You're in the right place to learn how to make your site great - there's plenty on moz and on the site of partners Distilled. Also, try watching the regular Whiteboard Fridays https://moz.com/blog/category/whiteboard-friday Good luck