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The purpose of Search Quality Evaluators (SQE) is to ensure that the desired results of algorithm updates are being met.  They do not have a direct impact on your site.  A low rating by a SQE will not directly affect your site. What you may notice is that if your site is not meeting the guidelines and other sites from that search aren't either, your site may be affected by future algorithm updates to filter those types of results out.  But it won't be on a per site basis and will generally affect a particular type of search and not others.  Meaning that if you scored low on one type of result but high on another, the high one wouldn't necessarily be affected by the lower rating.  Again, that's because it's not on a site basis, but a search basis. I should mention for people reading this who aren't familiar with YMYL or EAT, that those stand for "Your Money or Your Life" and "Expertise, Authoritativeness and Trustworthiness" respectively. These are guidelines use by a SQEs to ensure certain types of sites meet higher standards. YMYL is covered in the Search Quality Evaluator Guidelines in Part 1: Section 2.3 EAT is covered in the Search Quality Evaluator Guidelines in Part 1: Section 3.2 http://static.googleusercontent.com/media/www.google.dk/da/da/insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf

Hi, It depends, if the links are topical and flow naturally in the content then they should help. If they are spammy and not related at all to the content, then I would think they will be ignored at best. Internal links help show Google etc. which pages you believe to be the most important on your site, that doesn't mean you should include lots of spammy links on your pages though. More internal links pointing to a page that is topical and relevant to the content is the best way. Steve

Hi Michael, You're welcome. Regarding the use of brand names in title tags, we've had some good discussions of this here in the forum over the years (https://moz.com/community/q/include-site-name-in-page-titles-or-not) You'll see opinions differ. My personal feeling is that, for a local business, the brand name should definitely be in the title tags on the home, about, contact and reviews page + city landing pages for multi-location businesses. Then, it should be included where you can on other pages (product/service for example). I don't think it's essential for it to be on every single page, but for the sake of branding, I like making room for it where possible. I hope you'll read that discussion I linked to, and you might want to research this further. Great title tags are so important! Worth the research and effort. To that end, I think you'll enjoy this Whiteboard Friday: https://moz.com/blog/title-tag-hacks-whiteboard-friday