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Hi Pert, Karl and Bryan are right here - "domain forwarding" sounds to me like the common web hosting account feature, and this is generally a global 301 of all URLs of one domain to the home page of the new domain. You want to achieve page-to-page 301 redirects if possible (and if there are external links to deep pages you don't want to lose). The problem with domain-level forwarding is any deep links you've built end up pointing to the new home page, and you lose that nice deep inbound link structure that helps your deeper pages rank. Deep pages are the hardest to build links to, so that can often be a tall price to pay. The Open Site Explorer "Top Pages" tab is a great way to check out which deep pages have inbound links. As for additional concerns, I'd keep in mind that 301 redirects for SEO purposes are a pretty old school trick, and definitely one that Google is wise to. I wouldn't expect you'd end up penalized for it, but the value of those links could easily be stripped. As a bit of insurance, you might want to consider some outreach to those in-linking sites to ask them to update the links. I wouldn't mention SEO or anything related as that can really turn people off - make it about the users. But, in the event Google strips the equity passed from redirected links, you've saved some of it. And I'd also be careful that there are no shady links pointing to the domain you plan to redirect. If they get caught in the next wave of Penguin/similar, the site you're redirecting to could suffer a penalty. Best of Luck, Mike