Welcome to the Q&A Forum

Do you have separate pages for the services? If you do I would optimize like this:  abcwidgets.com/industries/durable-goods - for "durable goods" (industry name) abcwidgets.com/industries/durable-goods/service1 - for "service1" (service) But if you don't think optimizing for industry name is worth, then yes, I would optimize for primary service + industry name. The order depends. I decide that based on keyword research. Most of the times it is best with this exact order, "primary service industry name"