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Thanks Thomas for jumping in with such a detailed answer. Let me build on it a little though as I think what Belcaro meant was, does it matter if your URL is: www.example.com/category/subcategory/page1 or should it be: www.example.com/page1 Personally I'd rather go for the structured version for a couple of reasons. 1 - I thinks it's good for users, it helps them know where they are on the site if they just landed on that page 2 - From a tracking pooint of view, it means the content drilldown report will work in your Google Analytics From an SEO point of view I don't think having one or the other will move the needle much so I'd try not to worry about it either way. I hope this helps, Craig