Latest posts made by BarrettAhern
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How Google Shopping Relevance Determined?
After looking at Google Shopping results, I was wondering how the "Relevance" is determined. It would obviously be hugely beneficial to be ranked as one of the top 5 most relevant products, since that is the default sorting criteria.
Originally, I thought it was a combination of Price and Seller Rating. But after examining a few examples, that doesn't seem to be the case.
When doing a search for "Radian XTSL" - a car seat that our website features - JustKidsStore.com appears at/near the bottom of the Google Shopping list, despite having a competitive price and ranking well for that term organically (8-13).
http://www.google.com/products/catalog?q=radian+xtsl&hl=en&safe=off&cid=15471698622239402479&os=sellers#
Do you know what the ranking factors are? And if so, can you give a few pieces of advice for best practices?
Thanks!
Barrett Ahern is the Web Project Manager for K2 Sports, a family of brands that includes: K2 Skis, K2 Snowboarding, LINE Skis, RIDE Snowboards, K2 Skates, Tubbs Snowshoes, Madshus, and Atlas Snowshoes.
Before working at K2 Sports, he was the Marketing Director of JustKidsStore.com.
Barrett specializes in scaling medium and small businesses. He has transitioned K2 Sports from a custom-built Rails platform to Salesforce Commerce Cloud, and JustKidsStore.com from a custom-built PHP platform to Magento Enterprise.
He is a Google Adwords Certified Individual and a Google Analytics Authorized Consultant. Immersed in Search Marketing and Web Analytics since 2009, his primary passion remains Inbound Marketing. Barrett’s focus on content can be partly attributed to his experience at the Stentor, Lake Forest College’s award-winning publication. He holds a BA in Creative Writing and Business from Lake Forest College, where he was awarded a competitive writing scholarship. You can find Barrett at BarrettAhern.com or on LinkedIn, Google+, Twitter, Facebook, and Quora.
