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Personally I wouldn't optimize both pages for a single keyword. As Matt says, that is a good way to look spammy. That being said, you probably want to build out your site with other options for potential clients since a single page targeting dog walkers in NYC will not do much to help your overall traffic. It will work well as a lead-generation page, however, so as I said earlier, you probably want to work on converting those folks who come to your website rather than focusing on generating enormous amounts of traffic. Also, to underline Matt's point, don't use exact match keyword targeting since that will look unnatural. I would personally look for relevant keywords that people are searching for - a great method for this can be found in this article: | http://neilpatel.com/2015/11/21/5-steps-to-building-a-successful-organic-traffic-pipeline/?utm_source=email&utm_medium=email&utm_campaign=email | Use this method to develop pages that follow user intent when they are looking for dog walking services and generate some pages with respect to those questions. You will improve your website's UX and increase your overall conversion potential. Best of luck moving forward! | http://neilpatel.com/2015/11/21/5-steps-to-building-a-successful-organic-traffic-pipeline/?utm_source=email&utm_medium=email&utm_campaign=email |