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growing trend? according to who/what? Donna is right. This will not work unless you have a pre-established brand and traffic incoming. If you want to optimize for multiple keywords on one page, you're out of luck. I mean... the basics of SEO will tell you that. Good luck changing the industry, though! I myself would immediately run away from a long scrolling one-page site. I'm not sure why you'd even want to do that, seeing as how people still navigate from the top header... what's the difference? I'll tell you the difference - limited SEO options and keyword targets.