Questions
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'App Packs' Ranking Tool?
Thanks guys! I use STAT as my tracking tool and, before posting here, I asked my account manager about it - he told me they don't support this feature yet but they liked the idea, so they might write it down for future development. I understand it might take a while until one of these tools offer a feature like this, as it seems only a few are requesting it. Thanks Kane, I will ask around about how feasible would be to build our own scraper in house. That's a good idea. I'll get in touch with some other rank trackers, will let you know if I find any
Online Marketing Tools | | awestwood0 -
International SEO Question
First of all, I'd like a little more information about the "legal reasons" that are forcing to you create ccTLDs for Canada and the UK. What you're doing now is actually ideal for international SEO when it comes to the same language, so I wouldn't want to change things unless it's really necessary. Is it because the EU has stricter laws regarding privacy? In that case, I'd recommend following the strictest laws for the entire .com site and leaving it at that. Is it because your company has to offer different legal information from country to country? If that's true, I'd post all legal information on my site, for all countries, and let visitors look at the pieces that are most relevant. Is it because you're starting to sell different products? In that case, yes, you probably need a new ccTLD since you technically have different sites, but that means that you can't really use hreflang, since your product pages will be different. If it's something I didn't list, and you absolutely have to create new ccTLDs, the best recommendation is to use hreflang. You can either use it in the of your page, like you said, or in the XML sitemap so the extra code doesn't have to be loaded with each page. Hreflangs work a little like canonicals, so Google can choose to pay attention to the international versions of the site or ignore them, but eventually yes, your UK and Canadian sites should rank as well as your .com site. There will definitely be a dip in traffic as Google figures things out, though. Hope this helps, and good luck!
Intermediate & Advanced SEO | | KristinaKledzik0