Welcome to the Q&A Forum

If visitors need to be logged in to view the content, then Google won't be able to see it either.  If you show Google different content than what users would see, that would be considered cloaking, which could lead to a penalty. So you need to find some kind of balance between having enough content on the page to give it a chance to rank vs incentivizing people to sign up for your service.

Hi Antonio, You have asked many questions here. I will try to cover as many as I can, within the scope of Q&A. From a purely local perspective, Google is interested only in your brick-and-mortar locations. You may have 1 listing per location, and each one must use your legal business name or DBA, a unique (not-shared) business address and a unique local phone number. You cannot have 2 businesses at the same address, nor 2 businesses sharing a phone number. Any confusion here can result in penalties, so it's really important to be totally clear in how you list yourself, and be sure that your website and all citations of the business precisely match the way you have listed yourself locally in Google's local products. I am concerned that if you go with the suite number approach you are mentioning, above, that the similarity in the 2 business names is going to bring up a red flag at Google. Google's guidelines state: Businesses with multiple specializations, such as law firms and doctors, should not create multiple listings to cover all of their specialties. I believe that Google might find the approach you're considering to be a violation of this guideline. If your business is Joe Bloggs, then that is one business, regardless of how many websites or specialties you may have. Your Google listings can link to separate city landing pages rather than the homepage. That is fine. So your listing for your brick-and-mortar location in city A can link to the landing page on your website for city A, and so on and so forth with cities B, C, D, etc. Regarding categories, it's fine to choose custom categories, but it's a good practice to make at least the first category one of Google's pre-set categories. I like to find at least 2-3 pre-set categories, but this isn't always possible. Just make sure that your custom categories follow the rule of is-not-does. So plumber, not plumbing; chimney sweep, not chimney sweeping. Regarding a wide service radius, remember, local results revolve around your physical brick-and-mortar locations...not your service area. So, focus local attention on your physical locales. Everything else needs to approached from an organic standpoint, with a hope of getting organic rankings for these other cities and regions where you're not physically located. To begin targeting these service regions where you're not physically located, consider the practice of creating fantastic, unique landing pages for various locales. Do not create thin or duplicate content. Start with your 5 most important targeted geographic spots and create big, creative content for them. Then, move onto the next 5. Just remember, your goal with these is organic - not local. I hope I've answered the bulk of your questions helpfully!

I'd agree with David - the benefits of having high quality content on your domain far outweighs the benefits of hosting your blog elsewhere and linking back to your site. A blog on your site will hopefully bring traffic and links to your site.