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Hi Avaye, Unfortunately "improving your SEO" is such an incredibly broad term, it's going to be hard to give a super specific answer within Moz's Q&A Forum. What ZoZoMe was trying to say I believe is that the search engine results in Google are constantly changing as Google changes its algorithm and looks to improve its search results. Just because you previously ranked 1st place doesn't guarantee that you will in the future. In addition to Google changing, your competitors may have also improved the quality of their website and competing pages. Here are a few tips: Check the top 5 search results and benchmark them against your website Do a site speed audit and see if you can improve the loading time of your webpage e.g GT Metix or Google Page Speed insights See if you can update the page you are trying to rank for and add new high quality information or optimise your meta data again Build new high quality bank links by doing some outreach Hope this helps! Nick