Questions
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Investigating Google's treatment of different pages on our site - canonicals, addresses, and more.
Hi Atticus, Just want to clarify that you are not seeking actual local rankings for this, as rental buildings are considered ineligible business models per Google's Local Business Information Guidelines which read: Rental or for-sale properties, such as vacation homes or vacant apartments, are not eligible to be listed on Google Maps and should not be verified. Instead, verify the business information for your sales or leasing office or offices. If you have a property with an on-site office, you may verify that office location. So, if Local is out due to the business model, then this becomes a purely organic puzzle. Google's treatment of a query like '44 Wall St' is going to be varied, due to the lack of specificity of such a query. They are not sure why you are looking for this address and the results I see consist of a variety of answers on Google's part including Mapquest results, some attorneys that work there, some rental offices, etc. In other words, the results are a hodgepodge. "44 Wall St office space" is a much clearer query, in terms of its intent. Competition looks extremely stiff for this, and searching from California, I see you coming up on page 3 of Google's organic results. Moving up in a situation like that is likely going to result from the typical organic factors (authority, age, activity, freshness, etc.) If you're not duplicating content or building bad links, then it's probably not a penalty - just a competitive environment. I'm hoping you'll receive further feedback from the community on this!
Intermediate & Advanced SEO | | MiriamEllis0