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I thought I add a few discussions that I have come across in my research: Some stats and opinions on sharing buttons: http://ux.stackexchange.com/questions/4727/are-share-this-buttons-really-effective Suggestions where to put the button depending on the content of your website: http://ux.stackexchange.com/questions/18047/share-buttons-on-landing-page-where-to-place-them Understanding the difference between social buttons: http://www.streetarticles.com/social-media/where-should-you-position-social-media-buttons Discussion on the most effective location of social buttons: http://www.ixda.org/node/29819 http://ux.stackexchange.com/questions/3462/social-share-buttons-best-position